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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF MANAGEMENT SCIENCES
APRIL/MAY 2019 EXAMINATION
COURSE CODE: BUS419
CREDIT UNIT: 3
COURSE TITLE: INTERNATIONAL BUSINESS
TIME ALLOWED: 2 ½ HOURS
INSTRUCTIONS: 1. Attempt Question 1 and any other three (3) questions
2. Question 1 is compulsory and carries 25 marks while the other 3 questions carry 15 marks each
3. Present all your points in coherent and orderly manner
1a. International trade is the exchange of goods and services across international borders and it becomes imperative to engage in international business. Critically explain the rationale for international trade. 8 marks
1b. Explain the following concepts of international trading:
- Production Possibility Curve 3 marks
- Principles of Absolute Advantage 3 marks
- Factor Endowment Theory 2 marks
1c. Write notes on the following:
- Demographic Environment 3 marks
- Political-Legal Environment 3 marks
- Socio-Cultural Environment 3 marks
2a. The emergence of capitalist economies and their generation of investible surplus capital investment and mobility are the veritable ways of bridging the short fall in domestic savings. Critically examine this statement in respect to the forms and reasons for the foreign direct investment (FDI) to the country’s trade. 8 marks
2b. Explain the theories underlying the motives behind the drive for foreign direct investment. 7 marks
3a. International marketing is a major vehicle of introducing the product to the international business environment. Explain the five major challenges being confronted in the process of engaging in international marketing. 8 marks
3b. Target market is quite essential in the process of engaging in international marketing. Explain the four processes of screening countries that will serve as target market. 7 marks
4a. Identify and explain the two main forms of channel of distribution available to the organization when selling abroad. 7marks
4b. Illustrate with appropriate diagrams various channel of distribution options available to an organization when engaging in international business. 8 marks
5a. It has been acknowledged in international business that extracting vital information relating to international market is quite necessary. Explain the various sources of export counseling available to the organization. 8 marks
5b. Explain the various means of making payment offered by the exporters in international business transactions. 7 marks
6a. Write short notes on the following financial forces on international business:
- Fluctuating Currency Value 2 marks
- Foreign Exchange Quotations 2 marks
- Currency Exchange Controls 2 marks
6b. Explain the argument for and against the entry of Multinational Companies into the country. 9 marks
