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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF SCIENCES
APRIL 2019 EXAMINATION
COURSE CODE: CIT708
COURSE CREDIT: 2
COURSE TITLE: CONCEPTS AND APPLICATIONS OF E-BUSINESS
TIME ALLOWED: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE (1) AND ANY OTHER THREE (3) QUESTIONS
QUESTIONS
1a. Within the context of E-Business, the establishment of new ventures follow a stepwise order. Write down in the order of precedence, eight (8) vital steps involved in establishing a new venture. (9 marks)
1b. Briefly describe the concept of ‘Guerrilla Marketing’. (3 marks)
1c.Explain the following terms briefly, with respect to the context of e-Business:
1c. i. Cascading Style Sheets
1c. ii. e-Business ) 2 marks each; 2 X 3 = 6 marks
1c. iii. e-Procurement
1d. State four (4) unique features only found on e-Commerce sites. (4 Marks)
1e. Enumerate any three (3) e-Commerce marketing strategies. (3 Marks)
[Total = 25 marks]
2a. Mention and briefly discuss four (4) vital items found in an e-Business Readiness Check-list. (12 marks)
2b. Enumerate three (3) areas where use case diagrams are useful (3 marks).
[Total = 15 marks]
3a. With the aid of a simple diagram, discuss the Bandwidth Scaling Law. (11 marks)
3b. Name four (4) typical business transactions in e-Business. (4 marks)
[Total = 15 marks]
4a. Discuss four (4) prominent channel management strategies used in running an e- Business. (12 marks)
4a. Define the term ‘’Computer-mediated network’’ and give four (4) examples of such a network. (3 marks)
[Total = 15 marks]
5a. State four (4) main Wi-Fi standards, alongside their corresponding technical specifications. (11 marks)
5b. Write a short note on the Bluetooth technology. (4 marks)
[Total = 15 marks]
