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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF MANAGEMENT SCIENCES
JANUARY/FEBRUARY 2013 EXAMINATION
Course Code: COP 412
Credit Unit: 2
DATE: Wednesday 30th January
Course title: COOPERATIVE MARKETING
Time Allowed: 2hrs
Instructions: 1. Attempt question number one (1) and any other two (2).
2. Question number 1 is compulsory and carries 30 marks while the other 2 questions carry 20 marks each.
3. Present all your points in coherent and orderly manner.
- A. Enumerate and discuss the types of marketing strategies.
B. What strategies would you recommend for an organisation that wants to expand operations and grow its business?
- Describe how weighing and grading is done in cooperative marketing.
- A. Explain the term Customer Relationship Management (CRM)?
B. Mention and briefly explain the types/variations of Customer Relationship Management (CRM).
4. Discuss the steps involved in new product development.
5. Explain the term Brand Identity, and briefly describe five branding approaches.
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