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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
MARCH/APRIL 2015 EXAMINATION
MAC 412 MEDIA MANAGEMENT
ANSWER THREE QUESTIONS
TIME: 2 HOURS
Question ONE is compulsory
QUESTION 1
- Identify and explain the functions and characteristics of media management.
- Discuss at least two of the behavioural and human relations management theories.
- What is the purpose for media management? 30 marks
QUESTION 2
A media manager is expected to poses some qualities and also some duties so as to be effective in his/ her leadership roles. Highlight and discuss at least five of these qualities and duties. 20 marks
QUESTION 3
The managerial world is expected to sustain itself which can only be possible with some time-tested theoretical principles. Enumerate and explain the benefits of this theoretical knowledge. 20marks
QUESTION 4
The first expert in the area of functional approach to management was Henri Fayol. Explain at least 10 of his principles of management. 20marks
QUESTION 5
Distinguish between socio-technical systems theories and the contingency theories 20marks
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