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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF MANAGEMENT SCIENCES
SEPTEMBER 2020 EXAMINATION
COURSE CODE: ENT 407 CREDIT UNIT: 2
COURSE TITTLE: Entrepreneurship Development
TIME ALLOWED: 2 HOURS
Instruction: 1. Attempt question number one (1) and any other two (2)
2. Question number one (1) is compulsory and attracts 30 marks, while any other two questions attract 20 marks each
3. Present your answers any points in a clearly and orderly manner
Q1a. Who is an entrepreneur and how would you define entrepreneurship? Comment on what you think are the basic characteristics of an entrepreneur.
1b. Define the following marketing terms: i) Marketing management; ii) Relationship Marketing; iii) Market
1c. Define strategic planning and explain its core areas. (30 marks)
Q2. The life-blood of corporate success is bringing new products to the marketing place. What is: i) A product? ii) A new product iii) Classification of new products (20 marks)
Q3. Define forecasting and comment briefly on divisions of a forecast. (20 marks)
Q4 The skills required of the youth for starting and managing a successful enterprise are multifarious. Highlight these skills, commenting briefly on each. (20 marks)
Q5. A good feasibility or business plan must be systematic and integrates market, finance, production and human resources. Substantiate this fact. (20 marks)
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