NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
JANUARY/FEBRUARY 2013 EXAMINATION

COURSE CODE:                   JLS 713

COURSE TITLE:                   MEDIA AND SOCIETY

UNIT:                                     3

INSTRUCTION:                       ANSWER ANY FOUR QUESTIONS                                

TIME:                                        3 HOURS

QUESTION 1:

Define communication and mention four types of communication that you know.

QUESTION 2:   

The mass media are an off-shoot of traditional communication even though they are complex and sophisticated in technology and have a wide reach than trado-communication. Explain the relationship between trado-media and the mass media.

QUESTION 3

The Media are the vehicles for message conveyance.

(a)   Give an in-depth definition of the mass media.

2. What are the characteristics of mass media?

QUESTION 4     

Apart from the traditional or conventional functions of the mass media, i.e.to inform, educate and entertain, the mass media also perform other numerous functions. Mention and discuss four of such functions of the mass media

QUESTION 5  

Discuss the significance of the mass media in our modern-day society. Show how they influence the ordinary man.

QUESTION 6 

Explain the differences between Authoritarian and Libertarian theories of the mass media, citing instances of countries they are currently operational.