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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
MARCH/APRIL 2015 EXAMINATION
Course: MAC 331: Advertising Campaign Planning and Execution
Instruction: Answer question one which is compulsory with any other three.
TIME ALLOWED: 3 HOURS
- Briefly discuss the concept of ‘Advertising Evaluation’ (10 Marks)
b. Explain five reasons why Advertising Evaluation is important (15 Marks)
- State five distinctive features that differentiates the billboard from other mediums (5 Marks)
b. Briefly discuss five advantages of the billboard as a medium (10 Marks)
- Explain briefly the concept of research in advertising (5 Marks)
b. Distinguish between research and advertising evaluation (10 Marks)
- Discuss the need for APCON in Nigeria as well as highlight five of its functions (15 Marks)
- The Code of Advertising Practice demands four requirements for a proper Ad campaign, list and explain these four requirements (15 Marks)
- Discuss in full how the evolution of internet is seen as the world’s awaited medium in advertising. (15 Marks)
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