How to login to NOUN Elearn Portal
You can now use you matric number to login as your username and password in a lowercase.
https://elearn.nouedu2.net/login/
Note that you are to change your passw...
COURSE CODE: MAC332
COURSE TITLE: ADVERTISING COPY AND LAYOUT
TIME ALLOWED: 2 HOURS
INSTRUCTIONS: Answer questions one and any other two.
1. Good knowledge of advertising will enable a practitioner to perform his/her responsibilities effectively.
a. Give a comprehensive definition of advertising.
b. Discuss at least five components of advertising.
c. Show how advertising has led to the popularity of MTN in Nigeria. (30 Marks)
2. a. Give and fully explain four types and classifications of advertising.
b. Discuss five functions of advertising. (20 Marks)
3. With an adequate explanation, show the meaning of advertising. As well, discuss the steps and processes of advertising. (20 Marks)
4. Present a full-page copy of a named product advertisement, with all the applied elements well labeled and explained. (20 Marks)
5. Show the differences and similarities between print advertising and broadcast advertising. Also explain the advantages and the demerits between newspaper and radio advertising. (20 Marks)
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You can now use you matric number to login as your username and password in a lowercase.
https://elearn.nouedu2.net/login/
Note that you are to change your passw...
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