NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
MARCH/APRIL 2014 EXAMINATION

COURSE CODE: MAC332                                                                

COURSE TITLE: ADVERTISING COPY AND LAYOUT

TIME ALLOWED: 2 HOURS                

INSTRUCTIONS: Answer questions one and any other two.

1. Good knowledge of advertising will enable a practitioner to perform his/her responsibilities      effectively.

a. Give a comprehensive definition of advertising.

b. Discuss at least five components of advertising.

c. Show how advertising has led to the popularity of MTN in Nigeria. (30 Marks)

2. a. Give and fully explain four types and classifications of advertising.

b. Discuss five functions of advertising. (20 Marks)

3. With an adequate explanation, show the meaning of advertising. As well, discuss the steps and          processes of advertising. (20 Marks)

4. Present a full-page copy of a named product advertisement, with all the applied elements well         labeled and explained. (20 Marks)

5. Show the differences and similarities between print advertising and broadcast advertising. Also explain the advantages and the demerits between newspaper and radio advertising. (20 Marks)