NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
SEPTEMBER/OCTOBER 2016 EXAMINATION

COURSE CODE: MAC332

COURSE TITLE: ADVERTISING COPYWRITING AND LAYOUTS

TIME ALLOWED: 3 HOURS

INSTRUCTION: ANSWER QUESTIONS ONE AND ANY OTHER TWO

1. An advertisement delivers its messages best if it embodies some six critical components.

1. Enumerate and discuss the six elements of advertising.
2. Notwithstanding its popularity, Dangote Group of Companies still spends money on advertising. Show the reasons why it has to do so.
3. Explain five advertising media most used when products are meant for urban dwellers.
4. Discuss the following terms: advertising; advertisement; advertiser, advertising practitioner and advertising agency.(30marks)

2. a. Name and explain the ten components of a print advertising copy.

2. State five similarities and differences each between radio jingle and billboard advertising.(20 marks)

3. a. Enumerate and discuss five different classification of advertising.

b. With at least five examples for each, differentiate between goods and services. (20 marks)

4. a. What is advertising campaign planning?

2. Discuss five aims of advertising campaign planning.
3. Explain the five factors you must consider before engaging in advertising campaign planning. (20 marks)

5. a. Give and explain five kinds of newspaper.

b. One commentator has said that radio advertising is the best if the target audience is rural dwellers. With five elaborate points justify the statement? (20 marks)