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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
JUNE/JULY 2013 EXAMINATION
COURSE CODE:MAC 334
COURSE TITLE:INTERNATIONAL PUBLIC RELATIONS
TIME ALLOWED:2 HOURS
INSTRUCTIONS:ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS
QUESTION 1
(a)Mention the advantages of Public Relations over advertising. 10 marks
(b) Discuss at least four of these advantages. 20 marks
QUESTION 2
That Public Relations practised at the domestic front is similar to the one practised at the global level. Explain this by using valid points in your argument. 20 marks
QUESTION 3
(a)Define International Public Relations. 10 marks
(b)Explain the key words with relevant illustrations from your definition. 10 marks
QUESTION4
Discuss the relevance of rebranding as an International Public Relations strategy. 20 marks
QUESTION 5
- What are the objectives of International Public Relations in order to sustain its loyalty? 10 marks
(b) Discuss the reason for studying International Public Relations showing how meeting the set objectives will enhance international relationships 10 marks
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