NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
OCTOBER 2013 EXAMINATION

Course Code:             MAC334

Course Title:             INTERNATIONAL PUBLIC RELATIONS

Time Allowed:          2HOURS

Instruction:                ANSWER FOUR QUESTIONS TIME ALLOWED:

QUESTION  1 Public Relation has some advantages over advertising. Mention and discuss at least five of them.  ( 25marks)

QUESTION 2 Discuss the relevance of rebranding as an International Public Relations strategy.   ( 25marks)

QUESTION  3   Define International Public Relations  with emphasis on the key words of the definition.    (25marks)

QUESTION  4  That Public Relations practised at the domestic front is similar to the one practised at the global level. Explain this by using valid points in your argument.(25marks)  

QUESTION 5  One  major objective of International Public Relations is the winning and sustaining of loyalty, good citizenship and respect for governments and leadership of independent nations. Discuss the reason for studying International Public Relations showing how meeting these objectives will enhance international relationships.   (25marks)