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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
OCTOBER 2013 EXAMINATION
COURSE CODE: MAC412
COURSE TITLE: MEDIA MANAGEMENT
UNIT: 3
INSTRUCTION: ANSWER QUESTION ONE AND ANY OTHER TWO
TIME: 2 HOURS
- (a) Why do you think media should be well managed? (4 Marks)
- Highlight at least five benefits of the media proliferation. (10Marks)
(c) Discuss at least four of your duties as the new media manager.(10 Marks)
- With the aid of diagram and relevant examples, relate Maslow’s Hierarchy of Needs to effective media management. (23 Marks)
- Discuss extensively the various departments in a standard broadcast media and lay more emphasis on the officers in each department and their roles. (23 Marks)
- (a) Discuss at least five of the managerial skills you will adopt to move your media house if you are appointed the manager of the media outfit. (10 Marks)
(b)Discuss the various media ownership structure in Nigeria. (13 Marks)
- (a) Highlight the barriers to effective communication in a media organisation (10 Marks)
(b) Discuss the at least Six sources through which your media organisation generate revenue to finance the media organisation. (13 Marks)
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