NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
MARCH/APRIL 2015 EXAMINATION

COURSE CODE: MAC425

COURSE TITLE: PUBLIC RELATIONS IN PRACTICE

TITLE OF EXAMINATION: BSc MASS COMMUNICATION

TIME ALLOWED: 3 HOURS

Instruction: Answer questions one and any other three.

1. a. Define and give the full explanation of public relations.

b. Name and explain three categories of internal publics and ten of external public of the National Open University of Nigeria.

c. Discuss ten salient qualities of the public relations manager of MTN. (25%)

2. a. Enumerate and discuss five kinds of speech and their relevance to the public relations      practitioner.

b. Differentiate between speech writing and speech delivery. (15%)

3. a. What is crisis management?

b. name five possible sources of crisis in an organisation.

c. Explain five critical measures necessary at the pre-crisis stage of any conflict.

4. a. Discuss five basic rules guiding writing press releases.

b. Explain five forms of press releases. (15%)

5. a. Show with full explanation of five branches of public relations.

b. What is the difference between public relations and international relations?

6. With exhaustive discussion, explain the five different types of research obtainable in the field of public relations.