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NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF MANAGEMENT SCIENCES
JUNE 2013 EXAMINATION

Course Code:  MKT 825                                                                          

Credit Unit: 2 units

Course Title:   International Marketing                                

Time Allowed: 2 Hours

 

Instruction: Attempt question (1) and any two others. Question (1) carries 30 marks while others carry 20 marks each. Present your answer legibly and logically using relevant examples.

 

  1.  A. Describe the six reasons that draw firms into international marketing

B.  Highlight the nine challenges firms face in international marketing

C. List the five stages of international marketing.

 

  1. A. Discuss the five variables of the world market environment.

B. Explain the 5 laws that an international marketer must contend with.

 

  1. A. Discuss the three strategic options open to a company that has decided to enter foreign markets.

B. Explain the crucial factors that will determine a firm’s choice of a foreign market to enter.

 

  1. A. Discuss the branding options open to a manufacturer in international marketing.

B.  Explain the advantages of global and local branding.

 

  1. A. Explain pricing objectives in international marketing.

B. Discuss pricing strategies in international marketing.

C. List the factors that affect pricing strategies in international marketing.

 


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