NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
OCTOBER 2013 EXAMINATION

COURSE CODE: TSM 305       

CREDIT UNIT: 2

COURSE TITLE: TOURISM SALES AND MARKETING

TIME ALLOWED: 2 HOURS  

Instructions: 1. Attempt question Number one (1) and any other two (2) questions.

2. Question number 1 carries 30 marks, while the other questions carry  

    20 marks each

                     3. Present all your points in coherent and orderly manner

1 (a) List and briefly explain seven functions of the Distribution Channel in the Tourism industry.

    (b) List and describe three types of Intermediaries in the Tourism Industry.        30 Marks

2 (a) Identify eight functions of Intermediaries in the Tourism Industry.

   (b) Mention four types of Conflict.     20 Marks

3 (a) State five methods of retaining customers.

   (b) List and discuss 5 characteristics of Services Marketing.  20 Marks

4  (a) Give four reasons for Information Systems.

    (b) Enumerate the objectives of Marketing Research.

    (c) Mention five importance of Public Relations.   20 Marks

 5(a) State the factors that influence Marketing Organisations.

   (b) Mention four capacities in which a sales representative in the hospitality industry could function.  20 Marks