NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF ARTS AND SOCIAL SCIENCES
SEPTEMBER 2016 EXAMINATION

COURSE CODE: TSM 305

COURSE TITLE: TOURISM SALES & MARKETING

TIME ALLOWED: 2HRS

INSTRUCTION: Answer question number one and three others.

QUESTION 1 (25 MARKS)

1. Briefly discuss the four stages that sales and marketing has evolved through over years.
2. The classical economist,  Adam Smith proffers that “production is useless unless consumption takes place”. In view of this state five (5) relevance of marketing in business.
3. Identify at least (5) five methods of handling customers complaints.

QUESTION 2 (15 MARKS)

1. What do you know about a Travel Agent?.
2. State at least five functions and roles of travel agencies in tourism marketing.

QUESTION 3 (15 MARKS)

1. Explain  at least eight (8) steps involved when a travel agent is organizing individual or ordinary trips.
2. What are the factors that should be considered by a tour operator before selecting a potential destination.

QUESTION 4 (15 MARKS)

1. Discuss briefly the tourism marketing mix?
2. Marketing organizations are influenced by some variables, discuss only five of them
3. Discuss the relevance of Marketing mix

QUESTION 5 (15 MARKS)

In the concept of customer relations, state the followings;

1. Why the need for good customer relations
2. Methods of getting customers
3. Methods of retaining customers
4. Attributes of an efficient marketer.