NATIONAL OPEN UNIVERSITY OF NIGERIA

UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF MANAGEMENT SCIENCES
JANUARY 2021 EXAMINATION

COURSE CODE: BUS 849

CREDIT UNITS: 2

COURSE TITLE: STRATEGIC MANAGEMENT

TIME ALLOWED: 2 hours

Instructions: 1. Attempt question Number one (1) and any other two (2) questions

2. Question number 1 is compulsory and carries 30 marks while the other questions carry 20 marks each.

3. Present all your points in coherent and orderly manner.

QUESTION ONE

a. What do you understand by SWOT analysis? Enumerate the process you may have to go through to be able to fill out SWOT matrix. (10 marks)

b. State the major tasks and methodologies involved in strategic planning. (10 marks)

c. Differentiate between strategy evaluation and management control system. (10 marks)

QUESTION TWO

a. Explain the concept of strategic management and clearly differentiate it from the concept of strategy. (10 marks)

b. Briefly discuss the interactive effect of innovative and responsive leadership in strategy implementation (10 marks)

QUESTION THREE

a. Explain the concept of environmental analysis and internal environment of an industry. (10 marks)

b. Enumerate the significance of internal politics on strategy implementation in a named organization (10 marks)

QUESTION FOUR

a. What will you consider as the major yardsticks for making a strategic choice?. (10 marks)

b. State very clearly how the leadership of an organisation can generate an organisation-wide commitment to strategy implementation and execution. (10 marks)