How to login to NOUN Elearn Portal
You can now use you matric number to login as your username and password in a lowercase.
https://elearn.nouedu2.net/login/
Note that you are to change your passw...
Course Code: MKT 827
Course Title: Product Planning and Development
Credit Unit: 3
Instructions: 1. Indicate your Matriculation Number clearly
2. Attempt Question 1 and any other three (3) questions
3. Question 1 is compulsory and carries 25marks while the other questions carry 15marks each
4. Present all your points in coherent and orderly manner
Time Allowed: 2 ½ Hours
Q1 (a) Discuss product life cycle involving all the stages. (15marks)
(b) Explain the decline stage of a product life cycle and the available marketing strategies for the decline stage. (10marks)
Q2 (a) Explain the term product label (8marks)
(b) Discuss the three types of product label (7marks)
Q3 (a) As a marketer, in planning your market offering, you need to think through the following levels of the product. Discuss. (8marks)
- Core product
- Expected product
- Potential product
- Augmented product
(b) Explain the following. (7marks)
- Convenience goods
- Shopping product
- Unsought product.
Q4 (a) Explain what you understand by business product (organizational product) (8marks)
(b). Discuss the following types of business product. (7marks)
- Installation
- Accessory equipment
- Process material
- Raw material
Q5 (a) What is product mix? (8marks)
(b) Discuss the various dimensions of product mix (7marks)
- Observable results.
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You can now use you matric number to login as your username and password in a lowercase.
https://elearn.nouedu2.net/login/
Note that you are to change your passw...
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